Social Explorer is a very cool 2.0-ish site that show a map-overview of the US, you can for example see how the percentage of black people has developed from 1910 to 2000 in NY.
Enough talking, check it out here.
Social Explorer
March 10, 2007 by MaxTwo-Year Prez Race Could Lead to Marketing Miscues
March 10, 2007 by MaxIra Teinowitz an article with the title Too Soon? Two-Year Prez Race Could Lead to Marketing Miscues, Burnout.
It includes stuff like how the new media changes the presidential elections and how marketing mistakes now – become consequences later.
The Dean effect
Joe Trippi, Mr. Dean’s campaign manager and now head of Trippi & Associates, pointed out that a rudimentary internet effort allowed Sen. John McCain to enlist 40,000 supporters for his 2000 run. Four years later, the Dean campaign used the web to sign up 650,000 and raise $59 million. The growth of broadband, blogs and social-networking sites will let campaigns sign up far more people, raise millions more dollars — and spread their messages more easily.
Bandwagon
February 21, 2007 by Max
Bandwagon gives anyone who show logo and link on their blog a one-year free account. It’s a nice idea so I thought I could check it out.
More info about Bandwagon here!
The Starbucks Effect
February 20, 2007 by MaxKeith H. Hammonds writes about The Starbucks Effect.
“When the newspaper ran an article about how the efficient American company put the inefficient Irish companies out of business, I’d make copies of the article and send them to each of the CEOs at my high-tech companies saying, ‘This is what will happen to you in your market if you don’t become as efficient as the Americans.’ “
This is the Starbucks effect. It happens every day, and it affects us all. It is the hallmark of our global economy–the continuous emergence of new competitors with superior business models that force us to reconsider the viability of what we’ve always done. And it will only grow more intense.
Gladwell about open secrets
February 18, 2007 by MaxAbout a month ago, Malcolm Gladwell wrote brilliant about Open Secrets in the New Yorker.
He talks about the fall of Enron and gives examples from World War II, Watergate and much more.
The national-security expert Gregory Treverton has famously made a distinction between puzzles and mysteries. Osama bin Laden’s whereabouts are a puzzle. We can’t find him because we don’t have enough information. The key to the puzzle will probably come from someone close to bin Laden, and until we can find that source bin Laden will remain at large.
The problem of what would happen in Iraq after the toppling of Saddam Hussein was, by contrast, a mystery. It wasn’t a question that had a simple, factual answer. Mysteries require judgments and the assessment of uncertainty, and the hard part is not that we have too little information but that we have too much.
Distinction between puzzles and mysteries.
“There have been scandals in corporate history where people are really making stuff up, but this wasn’t a criminal enterprise of that kind,” Macey says. “Enron was vanishingly close, in my view, to having complied with the accounting rules. They were going over the edge, just a little bit. And this kind of financial fraud—where people are simply stretching the truth—falls into the area that analysts and short-sellers are supposed to ferret out. The truth wasn’t hidden. But you’d have to look at their financial statements, and you would have to say to yourself, What’s that about? It’s almost as if they were saying, ‘We’re doing some really sleazy stuff in footnote 42, and if you want to know more about it ask us.’ And that’s the thing. Nobody did.”
And about the open secrets.
If you haven’t read it yet, do.
Channel tunnel, authenticity and failed Digg.
February 16, 2007 by MaxSome interesting stuff.
We’ve grown up looking at people through the pipelines of the media – as little folk sitting at the end of the TV or radio channel. Whether its a big audience or small, it’s made up of little individuals, individuals who are all looking our way (they’re using the medium after all). Far from the medium being the message as dear old Marshall had it, the audience has been hidden by the medium – as we peer down the tube at them, we’ve not seen that they’ve got other things to do in their lives but consume the media as a preparation for consuming the products advertised in the media. As if that has ever been the nature of human lives….
From Herd – the hidden truth about who we are
Dove is a Unilever brand. But guess what? So is Axe . Uniliver’s Dove celebrates women by encouraging them to take pleasure in their individual beauty. Unilever’s Axe portrays women as a ditsy, sex crazed collective. Same company. Two worldviews. Or at least, that’s how they present themselves to us through their marketing. Truth be told, as consumers, we really have no clue. So pardon the cynicism, but Unilever, therefore, is not being authentic. But here’s the question: Do we care?
Digg’s initial stage of screening conveniently obliterates any chance a submission has of gradually gaining popularity through word-of-mouth; if you can’t grab the attention of a dozen jaded Diggers within a few minutes, you’ll be ignored. Since no one wants to suffer this fate, people started to talk up and sensationalise their write-ups. They adopted old media’s strategy of imitating and endlessly reproducing whatever was popular before, in hopes of grabbing eyeballs.
From Kuro5hin’s post Why Digg failed
